Video is the simplest and most powerful way to connect with your audience. It quantum leaps the know-like-trust factor as people can make an instant connection with you and feel your energy and passion. It helps them make quick decisions as they can instantly visualise working with you.

Here’s the even better news. Although social media is a great way to utilise video here are 3 very quick and simple ways to do this without even needing to hit the go-live button on any social media platform.


This is the number one way I make sales in my business.

Sure, an email is good. But receiving a personalised video message leaves an even greater impression. It’s a simple yet highly effective way to make you stand out from the very noisy crowd. It makes you unforgettable!

It’s also very quick and easy to do and even a 30-second or 1-minute personalised video can make a big impact.

Additionally, if you have fears of being visible on video, this is an excellent way of building your confidence on camera as you’re just talking to one person. So no need to worry about going live in front of hundreds and thousands of people.


Testimonials are a highly effective way to build trust and credibility with your audience and potential clients. Whilst written testimonials are good, video testimonials convey the power of your work so much more.

Hearing your clients speak in their own voice of their experience of working with you and the transformation they made, as a result, is potent. Potential clients can relate to your client’s story and really visualise what it would be like to work with you and what they could achieve.

You can use these testimonial videos in a multitude of ways. For example, include them on your sales pages, create blog posts out of them sharing your client’s journey or even send them to potential clients who are considering working with you.

Again, there are a variety of ways you can create testimonial videos. You could interview your client live or recorded, which is a great way for them to get in front of a new audience too. Or you could ask your client to record the video themselves and send it to you.


Let’s be honest, many of us are bored of the long-form sales and landing pages that take 20 minutes to read before we find out what the offer is about!

Plus writing them can feel like a chore.

So instead of spending hours, even days, writing a long sales page, you simply record a short video 5 minutes or less explaining what your offer, event, etc is about.

According to a Forbes survey, landing or sales pages that contain a video convert 86% more than written sales pages. That’s because it’s a quick and effective way for people to make an instant connection with you.

You can always add text to the sales page if you wish. But creating a short video eliminates perfectionism and procrastination and is a quick and simple way to get your sales or landing page online swiftly and effortlessly.

Video has changed my life and my business and it’s now the number way one I make sales in my business. And it can do the same for you too.

Are you using video to its full potential in your business? Which one of these 3 methods will you try first?


By Noleen Sliney

Noleen Sliney is a Video Confidence & Personal Power Mentor and International Organic Makeup Artist. She’s the founder of the Video Confidence & Selling Society and the creator of Charismatic Impactful & Unforgettable on Camera.

She overcame her own severe visibility blocks and has since helped hundreds of entrepreneurs to master their video confidence, skyrocket their sales confidence and magnetise their soul-aligned clients and become unforgettable on video.

This has led to them booking VIP clients, selling their high-end programs, increased sales with ease and people seeking them out to collaborate and partner with.

You can find out more about Noleen over on her website https://www.noleenslineymakeup.com/work-with-me/

Connect with her on social media here:

FACEBOOK: https://www.facebook.com/noleen.sliney



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Gaia S
5 days ago

This is an excellent article. I find those tips precious. Since applying them in my business, I noticed as well how videos can actually attract more people into your world. Thanks for sharing Noleen!

Becky C
3 days ago

really useful insights on client connection, thanks Noleen

14 hours ago

What a powerful piece! Each tip makes so much sense. I especially like tip 3 because I absolutely hate long sales pages!