How the future of the Metaverse will create a new category of content creators

by adminAsk The Experts, Featured article, MarketingPosted on No Comments

The Metaverse has been on everyone’s lips at least since Facebook’s rebranding as Meta. Both established companies and start-ups are currently working intensively on ways to become part of the virtual world. The Metaverse will be dominated by the content creators (aka influencers) and brands who create a virtual world full of immersive atmosphere. The …

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What are the main challenges businesses face with the metaverse and how can they be overcome?

by adminAdvice, Featured article, MarketingPosted on No Comments

With the virtual space race firmly underway, Metaverse Game Changers is exploring the question: what are the challenges businesses face with this new virtual world and how can they overcome them?   Can you lend your voice? We’re looking for articles that discuss issues such as reputation and identity, ensuring mental health while interacting with the …

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What would a branded content campaign look like in the metaverse?

by adminAsk The Experts, Insight, MarketingPosted on No Comments

Chris Perry, Director UK of adtech platform Getfluence discusses how branded content could be a key marketing tool on the metaverse Over the last year we’ve seen scores of companies from across the world lay out their vision for the metaverse. Whether you are an ardent skeptic or a full on evangelist, it’s clear from …

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